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Monarch Butterfly Biosphere Reserve


Brand/Identity Design
Website Design & Creative Coding

Brand identity project for the Monarch Butterfly Biosphere Reserve (Mariposa Monarca), a UNESCO World Heritage Site located in central Mexico. The Monarch butterfly conducts the longest annual, regularly repeated migration among all insects. Each fall a population of between 200 millions and one billion Monarchs travel over 4,500 kilometers to arrive year after year at the same Oyamel forest. 






RISD
December 2023
Advised by Doug Scott